Power Play: The Sport Innovation Playbook
Power Play offers a framework specifically designed for sports innovation for sport management. It is the first of its kind, combining sporting know-how with technological expertise aimed at club executives and managers, IT managers and developers, fan representatives, consultants and service providers in the sports sector, as well as media and marketing experts. It demonstrates that innovation management is a simple process that can be approached without fearing the complexity of modern technologies. At the same time, you will learn how innovations can not only promote growth and revenue, but can also help to better manage risks and, above all, better appeal to future sports fans.
Product Details
Page count: 256 pages
Paperback
ISBN 9781782553007
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